Report on marketing oriented approaches to ICH projects

The following report summarizes the main findings from the interviews and local reports of the project partners (D.T1.2.1) within the activity “Marketability and Sustainability of ICH” (A.T1.2). It outlines the motives and approaches used by cultural operators, gives an overview about the cooperation that are already used and the ones still required and discusses which competences are needed for the implementation of successful marketing approaches. Its final section provides an idea for the marketing of ICH. Furthermore, the questionnaires filled in by financial actors are taken into account, which provide insight about the motivations for (financially) supporting cultural and ICH projects.

• Creato il: 26/02/2019
• Tipo: Documento
• Lingua:
• Tags: Summary Report D.t1.2.2 Wp T1 A.t1.2
• Bisogno: Materiali di progetto
• Area: ICH - Capitale Culturale Intangibile