Artistic - Discover

The project will support valorise intangible cultural heritage and look for solutions on how to make local projects sustainable.

Report on marketing oriented approaches to ICH projects

Report on marketing oriented approaches to ICH projects
Matteo Volpi
  • Matteo Volpi
  • Support operator for the new company
  • 93 resources loaded

The following report summarizes the main findings from the interviews and local reports of the project partners (D.T1.2.1) within the activity “Marketability and Sustainability of ICH” (A.T1.2). It outlines the motives and approaches used by cultural operators, gives an overview about the cooperation that are already used and the ones still required and discusses which competences are needed for the implementation of successful marketing approaches. Its final section provides an idea for the marketing of ICH. Furthermore, the questionnaires filled in by financial actors are taken into account, which provide insight about the motivations for (financially) supporting cultural and ICH projects.

t2i – trasferimento tecnologico e innovazione - Codice Fiscale / Partiva IVA 04636360267
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