Great Businesses Don't Start With a Plan
You want to start a business. So you need a plan, right? No. Not really.
had a successful exit (that is, an IPO or sale to another firm), about 70% did NOT start with a business plan.
feeling and It's not that all planning is bad. It's that efforts to write the "perfect" business plan usually lead to being precisely incorrect rather than approximately correct. One problem is that the content that most people focus on in business plans has little to do with the reality that will actually emerge. Many start-up plans emphasize some gigantic potential market and how getting just the smallest sliver of it will make them and investors rich. A colleague of mine offers the hypothetical example of selling a bar of soap for a dollar every month to just 0.5% percent of the people in China. It's nearly a $100M business! Good luck making it happen, though.
It's not just start-ups. The strategic architecture of any business should incorporate facts from real world testing to allow one to adjust course as necessary. This is what So don't worry too much about a business plan. But to guide your thinking, improve a pitch to prospective investors, or better align your teams, consider these design points:
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- Utworzono w: 11/06/2012
- Rodzaj: Tekst
- Język:
- Tagi: Businessplan
- Potrzeba: Samoocena
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