Above the line marketing

Above-the-line activity in marketing refers to marketing practices making use of the mass media where, given a firm’s use of an advertising agency, the agency would make a commission on advertisements which are placed in media including television, newspapers, billboards, radio, magazines, and cinema, and where the commission charged by the advertising agency typically appears ‘above-the-line’ on the ad agency’s bill to the firm. se vuoi continuare a leggere questo articolo vai sul link

• Creato il: 11/06/2012
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• Tags: Marketing
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